Seedance 2.5
15-second product promo
Pillar Steam & stuff
Hook "Hati tayo?"
Native audio. Posted Monday week 1, 3PM.
Brief and brand kit
The brief
Client: Pao Express (Caloocan) · TikTok 9:16 · Taglish · 2 weeks
Insight: Filipinos rarely eat merienda alone. The best snack is the one you can pass around.
Message: Steamed, stuffed, shared.
Pillars: Steam & stuff · Made to share · Order made simple · Stories
Brand kit from one URL
Read from the brand website: tagline, products, ordering modes, audiences, voice and brand red.
Guardrails: "Pao Express" always in full, no prices or delivery areas on screen, no health claims, fictional people only, AI content labeled.
Hero videos
VO + music
30-second infomercial
Pillar Order made simple
Hook "Gutom na ba ang buong team?"
End card with the Pao Express name and ordering hours added in finishing.
Carousel
6-slide carousel: "4 ways to share"
Seedream art with the exact text set in finishing, so spelling and the brand name are always right.
Micro-drama ad: Merienda Mission (3 × 15 s)
Micro-drama
Merienda Mission, Ep 1: One hour
Micro-drama
Merienda Mission, Ep 2: The order
Micro-drama
Merienda Mission, Ep 3: Bring everyone in
Mini-drama series: Siopao Para Kay Lola (5 × 15 s)
Mini-drama
Siopao Para Kay Lola, Ep 1: Nakalimutan
Mini-drama
Siopao Para Kay Lola, Ep 2: Ang alaala
Mini-drama
Siopao Para Kay Lola, Ep 3: Ang order
Mini-drama
Siopao Para Kay Lola, Ep 4: Sorpresa
Mini-drama
Siopao Para Kay Lola, Ep 5: Steamed, stuffed, shared
Cut-downs from one master
16:9 cut-down
For YouTube and Facebook feeds.
1:1 cut-down
For Instagram and Facebook feed.
Bumper
6-second hook cut
For hook testing and paid bumpers.
Two-week posting calendar
| Day | Slot | Asset | Pillar | Hook |
|---|---|---|---|---|
| Mon W1 | 3PM | 15s promo | Steam & stuff | "Hati tayo?" |
| Tue W1 | 11:30AM | Carousel (6) | Steam & stuff | "4 ways to share" |
| Wed W1 | 3PM | Micro-drama Ep 1 | Stories | "One hour. No merienda." |
| Thu W1 | 3PM | Micro-drama Ep 2 | Stories | "The order" |
| Fri W1 | 3PM | Micro-drama Ep 3 | Stories | "Bring everyone in" |
| Sat W1 | 10AM | Gyoza image-to-video | Steam & stuff | "Golden." |
| Sun W1 | Flex | Trend slot | — | — |
| Mon W2 | 3PM | 30s infomercial | Order made simple | "Gutom na ba ang buong team?" |
| Tue W2 | 6PM | Mini-drama Ep 1 | Stories | "Nakalimutan ko..." |
| Wed W2 | 6PM | Mini-drama Ep 2 | Stories | "Ang alaala" |
| Thu W2 | 6PM | Mini-drama Ep 3 | Stories | "Isang tray po!" |
| Fri W2 | 6PM | Mini-drama Ep 4 | Stories | "Ano 'yang tinatago mo?" |
| Sat W2 | 6PM | Mini-drama Ep 5 | Stories | "Kain na tayo, lahat!" |
| Sun W2 | Flex | Restyle or trend | — | — |
Asia/Manila. About 20% of slots stay flexible for trends. Scheduled through Publer, dry-run first.
Testing and measurement
A/B tests, one variable each
1. Hook text on the 15s promo: "Hati tayo?" vs "Merienda for the whole team?"
2. Thumbnail: keyframe still vs Seedream poster
3. Caption CTA: "Message us on Facebook" vs "Pick a favorite, bring everyone in"
KPIs tracked on the dashboard
3-second hold rate · completion rate (dramas) · shares and saves · Facebook page messages · order inquiries